Bulk SMS marketing has remained in the industry for a long time, message recipients have become smarter than ever. They have become selective, and they do not like receiving irrelevant messages asking them to buy something.
The old-fashioned techniques will no longer work. Now it’s the time when they should think about something innovative, something out-of-the-box. And some iconic businesses have already started doing that, and they are already recording greater response than those stuck with the old-fashioned methods.
Here are 5 innovative ways businesses are using bulk SMS messaging :
There are many ways two-factor authentication (2FA) can improve your application security. We’ve seen it become a crucial verification step for internet banking and e-commerce, but a more contemporary use is transported app Taxi Please. The app offers a translation service, eliminating the language barrier while connecting taxi drivers and passengers in Asia. The implementation of 2FA gives all passengers, including tourists, peace of mind when traveling.
In a world where instant messaging is widely used to connect with others, there are numerous social messaging apps. However, BeeTalk sets itself apart by offering 2FA as an additional security feature. Thanks to 2FA, BeeTalk can protect its users from phishers and hackers, providing a safe platform to chat and interact.
The days are gone when you had to ask people to press 1 or 2 to provide their feedback on mobile phones. Today’s mobile phones are smart enough to work as a personal computer. As such, you have the access to conduct a poll through messaging, and your readers are free to give their feedback by clicking the URL you provide. This way, seeking the valuable suggestions of your recipients can be a good way to seek their engagement through messaging.
Bulk SMS to optimize email marketing
So many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by shortcodes and keywords and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged.
Similar to point-3, bulk messaging may also save lives. Take a real-life example – someone needs blood, and asking for help is going to take some time. There are always people in a city who have a community or group of blood donors. A simple message to these people may provide the necessary aid within minutes, saving a valuable life.
If you receive a message all of a sudden suggesting you about a happening event going to take place in your city in next week, you are sure to check the details. A study proves that messages with event notifications have more interaction rate than general bulk messages. The reason is simple – people love checking out something else than their work on-the-go, and event notification messages can be something worth checking out.