Category

Mobile Marketing

Mobile Marketing

4 Voice Broadcasting Advantages for Your Business

June 22, 2018

Voice broadcast has come out to be some of the effective tools to access the plenty at the time and supply the message without any prolong. Many government businesses, establishments, and businesses use call broadcast to reach out individuals in bulk. It is an mighty verbal exchange device to keep a powerful connect with a good chunk of people.Voice broadcasting advantages that support the service supplier to make his purchasers pay attention about the advantages involving the offerings. The time and effort at the back of voice broadcast are much lesser in evaluation to the results they offer. Let’s seem on the scenario in grave details and recognize the relevance of voice broadcast in the modern times.

1. Personalized Messages

Emails go into junk if they’re carrying any promoting in it. Voice messages are given more importance and it additionally turns into easier for the listener to hear and have an understanding of than learn a long mail and get the significant points out of it. A scripted message with private touch leaves the recipient with a specific sense of keep in mind that further helps to build a purchaser relationship extra promising.

2. Marketing Tool

The simultaneous entry to many consumers makes it very productive in phrases of advertising and marketing. Customers are needed to be accessed without difficulty and the rationale of constructing a presence felt for a just right chunk of buyers makes it an effective instrument to cater revenue and promotion. In the on-line market, many giant brands use voice broadcast to make patrons aware in regards to the products and start the revenue system.

3. Campaign Management

To make a campaign successful, voice broadcast will also be utilized meaningfully. With the support of voice broadcasting, an automated voice message is distributed to a precise workforce of men and women and an extra message will also be sent to a different workforce of folks with one other interest, simultaneously. This way mighty messaging happening from a single supply make the campaign extra victorious because it saves effort and the time behind it.

4. Cost Effectiveness

The price effectiveness of voice broadcast is among the most valuable points as they help to get related with the patrons with none separate targeted installed. Automatic calling doesn’t want any deployment of marketers and with diverse options on hand, a suitable option will also be chosen depending on the scale of industry. Voice broadcast is just one-time investment and has long run advantages.

 

Mobile Marketing

Tips for Progressive Web Apps

April 5, 2018

As mobile consumption continues to develop, supplying users with a quick and effective expertise is paramount in boosting impressions, conversions, and sales.

It is given that of this that Google is looking for to blur the lines between a mobile website and the native app experience, with the introduction of progressive web Apps (PWA).

This yr has been large for the mobile network. Accelerated Mobile Pages (AMP), which have enabled the fast supply of news content material. Have muscled their option to the highest of Google search outcome. Furthermore, Comscore reviews that mobile is the main digital platform, with 52% of mobile media engagement being made by way of apps.

Problem With the Mobile Web

Feel about how quickly the FB, Instagram or BBC news apps load on your mobile. A global of knowledge is to be had just about instantly with just one faucet.

Now believe that have by way of your net browser. One tap to open the browser, one other faucet for the address bar, just a few extra to enter the URL (assuming you know it, if you happen to don’t, be prepared to look), and then you definitely must wait even as the website masses.

What makes this worse is that mobile internet connections are fickle and by and large slow.

Google reports that 53% of cellular website online visits are abandoned if it takes longer than 3 seconds for them to load. It doesn’t make for a quality expertise and it’s especially no longer perfect if what you are promoting relies on cellular site visitors to survive.

What is Progressive Web Apps?

Innovative web Apps clear up this main issue particularly good. By combining the first-rate of the online and the high-quality of native purposes, users get an experience that requires no installation, is fast, feature wealthy and helps boost conversions.

One of the crucial largest manufacturers on the earth is already reaping the benefits. Forbes’ PWA improved impressions per discuss with by means of 10%. Alibaba elevated mobile conversions by means of 76% and Twitter noticed a 20% scale down in leap cost.

Listed here are some tips that make this such an enticing prospect for publishers, online retailers, and information retailers.

1. New ways to Share Content

If a brand new social platform appears, it could possibly most commonly take weeks earlier than a metamorphosis to your internet site can also be released. This isn’t only easy for a person who may just need to share the article to their WhatsApp chat workforce, but also for the publishers, who have to rely on their application staff so as to add aid for brand spanking new offerings as they appear.

With PWA, users can share web content with any share enabled an application that’s hooked up to their device. If a brand new social community all of a sudden turns into fashionable, your content may also be shared with it immediately. There’s no must spend time and resource including new elements to your internet site.

2. Push Notifications

One of the crucial fine elements for publishers is the interactivity options that don’t simply mimic a native app experience, however, are in fact real native.

Push notifications will appear in the person’s notification bar. In the same approach, that notifications of latest suits on Tinder or a new FB message do.

Push notifications and the brand new sharing process allow users to interact and re-have interaction with writer’s content in a way that common internet sites can’t.

Publishers have full manipulate over what they need to “push” to users and after they wish to do it. Have you released an amazing new article on PWA? Let your readers know with push notifications.

3. Works Even When Offline

Now we get into the relatively exciting stuff. PWA can work offline or with a constrained connection, just like a native app!

Some significantly clever tech implies that portraits, content and even shopping carts. Are competent to function despite the fact that you are on a train and also you go right into a tunnel. Your content is at all times going to be to be had, no matter how terrible the user’s connection could get.

4. Add to Home Screen

PWA can be saved to the house reveal. This is nice for re-engagement. Users are brought on so as to add the website to their dwelling monitor, entire with icon and branding.

This is the first step in developing a native experience. Once the website is on the residence screen (without a set up required). It’ll appear and believe just like any other app on their gadget.

A distinguished presence for minimal effort.

5. Full-screen Native App Experience

PWA carry among the advantages of a native app experience without making sacrifices for contraptions that do not help them.

One of the obvious is the difference between viewing a website within the browser (corresponding to Google’s Chrome or Apple’s Safari) and a local, on-device, software. With PWA, websites are now loaded with a full-reveal experience.

So As an alternative to a URL bar, users will now see extra of your web page on the display. Whole with a splash of branding added in for the just right measure. This gives your internet site rather more presence and a higher company identification.

 

Mobile Marketing, SMS Marketing

Ways to Generate Business benefits with Bulk SMS Marketing

April 1, 2018

Rapidity

Whether a promotional SMS or transactional SMS, Bulk SMS can be sent quickly and are read quickly. They have the element of rapidity. So if you want your information to quickly reach out to maximum people and be read and responded promptly then choose a professional bulk SMS provider and benefit from bulk SMS Marketing services.

Right on Target

Bulk SMS marketing does not keep you wondering whether your message reached the target audience or not. Also, bulk SMS marketing is driven by ‘permission’ i.e. the people who receive your message are open to getting such information or might themselves have asked for such updates.

Customer Convenience

Customers appreciate brands that value their time. E-commerce companies are a good example of this. They meticulously use well-timed SMS alerts to keep customers in the loop on their order and delivery status. Another example is the way banks keep their customers updated about account balance, deductions, deposits, withdrawals, etc. This can also help you cut down on customer care service related costs.

High Returns, Low Cost

The cost of outdoor advertising, television advertising or other such expensive forms can be ‘out of budget’ or ‘too high’ for small businesses. Whereas, SMS solutions offer high ROI with low cost involved. Bulk SMS marketing campaigns can be put into action in no time with a small cost, allowing you to reach thousands of people quickly and effectively.

No Filter

Great thing is that there are no spam boxes involved in bulk SMS marketing! You can always reach out to phone numbers that are not listed on NDNC registry (DND numbers).

Mobile Marketing

Improved Service with Two Factor Authentication using OTP

March 22, 2018

Two-factor authentication, also known as 2FA. It is an extra layer of authentication and verification. That goes beyond the basic username and password security model.The password is your single factor of authentication. However, using the same username and password for multiple accounts increases the risk of identity theft. One of the methods that have really buffed up secure log-ins.  And cut down on data breaches is 2-factor authentication or One Time Password (OTP Service) authentications.

Two Factor Authentication

The key to gaining unauthorized access to information is the robbery of user credentials. Which include passwords—the usage of them to get entry to debts, after which hack into servers or databases, or deploy malware to steal sensitive information.

In order to curb such events, two-factor authentication was one of the solutions that came up. The adoption rate is staggering. Thanks to OTP authentication, access will be only given to the people will authorization rather than risking violation of data by unauthorized users or hackers.

There are many methods to achieve “two-factor” authentication, but most involve augmenting a username/password with an additional, independent factor.

There are three typical ways to authenticate: 

  • Something you know (password, PIN, pattern, passcode, or any other verification based on information only the user should know)
  • You have (smart card, token, key, phone, virtual smart card, or other electronic devices)—a physical item carried by the user that is unique to them
  • Something you are (fingerprint, voice print, or retinal scan)

Instead of using a dedicated hardware token, or even an application, some vendors deliver solutions that send a server-generated OTP to the user with either an SMS text (sent to the user’s known phone number), or a phone call that uses text-to-voice synthesis to read the OTP aloud.

The security of the system, using this solution, depends on slightly different elements:

Security of the channel used to deliver the OTP

Possession of the phone number used to receive the OTP is the critical security factor for this solution. If the end user’s phone is stolen and the thief knows their username and password, they can impersonate the end user.

Security of the channel used to submit OTP

If a user receives the OTP securely but enters it into a compromised application or web browser, an attacker may be able to perpetrate a real-time attack to gain a valid session with the service provider.

Although the problems with deploying and maintaining traditional OTP generators may be avoided. Using SMS and voice-delivered OTP solutions, many of the same usability challenges remain.

OTP came into existence around the mid of the last decade. Due to the rise of feature phones and smartphones. The security analysts at Oracle, Google, Microsoft and other leading industry sought out to find better security options. Thus giving rise to One-time passwords otherwise also known as two-factor authentication.

Implementation of OTP is a fairly simple process. When you start using OTP, what really happens is that when a user enters. Their login credentials for a web account they have a checkpoint to cross.

Mobile Marketing, SMS Marketing

Top 5 Reasons Your SMS Isn’t Being Delivered

March 8, 2018

SMS Marketing industry has not been very transparent.  Each country and carrier has their own rules about what type of traffic is allowed and it is difficult to know the intricacies. Here I’ll tell some of the main problems we encounter when helping people increase their message delivery : 

Carrier Filters

Similar to email, some cell phone carriers have implemented filter systems that can block spam, phishing attempts, and other unwanted messages. One of the primary ways that carriers block spam is by separating “A2P” and “P2P” messages. P2P messages are messages sent between individuals and they always have a valid alphanumeric senderID. These messages are likely to be delivered without being filtered.

A2P messages are messages sent from mass texting applications. Some carriers will “filter” these messages, and prevent them from being sent to individuals, in an attempt to prevent spam.To avoid this, DialMyCalls uses advanced A2P routing to send messages through A2P-enabled routes. However, some messages may still be blocked if they contain certain keywords, though this depends on the specifics of each individual’s carrier.

 

Filtered Content

If I asked you to think of a few obvious examples of countries with banned or filtered content, it would probably be easy for you to come up with a few like China or Saudi Arabia, where the government controls what information citizens are allowed to receive.

Aside from the government filtering certain types of content, there is also the issue of what the carriers will allow. In Japan, for example, if there is a URL in the body of the message then the message delivery will fail. Those messages are classified as illegal and are either discarded completely or the part of the text that is illegal will be removed. Before starting an SMS initiative, we recommend taking a look at our Country Specific Features and Restrictions to make sure you are set up for obtaining the highest SMS delivery rate possible.

“Long Code” Text Messaging

If you’re using a free online SMS messaging application instead of a powerful application like DialMyCalls to promote your business SMS Marketing, this is probably the most common reason that your messages will fail to deliver. This is because most free SMS services use email – which is a form of “long code” text messaging. Long code text messaging is intended for use by private individuals. Because of this, long code messaging has a variety of limitations.

You’ll be limited to sending 1 message per second and 500 messages per day. If you exceed this limit, your number will be blocked. You must also have a legitimate pre-approved US virtual number that uses the international format – eg “15028675309”. However, there is a solution to this problem. “Short Code” text messaging was developed specifically for mass communications and marketing. And DialMyCalls offers powerful shortcode SMS messaging that’s perfect for your organization!

Incorrect Sender ID

The Sender ID of a message is the “from” field that is shown on the users mobile phone . When they receive the message. The fragmentation and complexity of the global bulk SMS Marketing industry are also shown here due to different countries and carriers having different rules as to what can be displayed. In the US, only numerical Sender IDs are allowed. And all application-to-person messages must be sent from a text short code. Whereas in the UK it can be alphabetical.

Encoding

Last but not least is the SMS encoding. At a basic level, encoding determines the possible combination of characters for which characters can be sent.  Typically, messages are sent using either Unicode, which allows for 70 characters. Or using the global standard GSM 3.38 which allows 160 characters. It’s important to know that different carriers and countries require different encoding. Some carriers simply will not deliver messages that are sent in Unicode while others will deliver the message incorrectly.

Mobile Marketing, SMS Marketing

6 Tactics that will Ignite your SMS Marketing Success

March 7, 2018

To Become Successful you will have to work hard in each and every field. The same thing happens in SMS Marketing If you want to become a master at something, it takes a lot of time and works to learn the tricks of the trade. 

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now surpassing that of “fixed Internet access” worldwide. Whether it’s mobile banner ads, ads that appear in video games, or QR codes, there is no shortage of methods for getting the word out to mobile consumers.

Short Message Service (SMS) marketing is another one of these methods. It’s a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers.

Some Tactics that will Ignite your SMS Marketing Success :

 Keep your message short and sweet.

Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value to your customer is motivated to respond positively.

Have a clear call-to-action.

Two factors drive an SMS campaign: the keyword and a shortcode. If you want customers to take part in a campaign that has them text your keyword to a five-digit number.

Ask customers their opinion on a product or idea, or even. If you should launch a business page on a new social media platform. Once you have results, text them to your customers or post the results on one of your social media pages and direct your subscribers to it.

Encourage your customers via texts.

Text messages can prod your users to share your social media links. The best advertising is by word of mouth, and award your top referrers with a special deal or freebie product.

If texting an offer to your customers, make it exclusive.

Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

Ask customers about their preferences.

Inquire as to when they would like to receive messages and what kind of information they want. Then simply customize your SMS program to suit their wants.

Personalize the texts.

Customers respond more to materials addressed directly to them, so insert your subscribers’ name when you can. You can also target your customer with more relevant texts based on their preferences.

Mobile Marketing, SMS Marketing, Telemarketing Services

Powerful SMS Marketing Ideas

March 5, 2018

SMS Marketing remains one of the most powerful ways to get in touch with your audience. The ability to attain your customers on a device that they always have with them is invaluable. But right here’s the challenge that many small corporations are going for walks into. They aren’t sure the way to fine make use of this innovative marketing channel to get a strong ROI and develop their organization.

In case you’ve been searching out cheaper methods to market your small enterprise with SMS marketing and marketing, provide those techniques :

1. Appointment reminders

In case you own a salon, spa or any other sort of commercial enterprise where clients make appointments, then this approach needs to be carried out ASAP. No-indicates suggest misplaced sales, and corporations lose tens of millions every 12 months from customers who pass over appointments without canceling. And the worst part is that it may be easily prevented.

The mistakes that a variety of groups make, and also you probably too, is relying on sending out electronic mail appointment reminders. however, there are some key troubles with that: Most email advertising and marketing campaigns have less than a 30% open fee. The average character gets over 100 emails according to day. People have a tendency to open emails after which just forget approximately them. It takes the average character 90 minutes to reply to an email. Essentially, there may be a very sturdy threat that your reminder emails are being ignored.

2. Flash discounts

There’s not anything higher than getting an alert for your phone and finding out which you simply got a textual content message with a reduction code all of a sudden. One of the organizations widely recognized for sending out spontaneous reductions via SMS is Telcob.

3. Do a weekly tip

This strategy combines SMS marketing and content marketing. Content marketing is an inbound technique that focuses on providing your audience with free value to get them to know, like and trust you. After providing your audience with so much value, they’ll be more likely to choose your services over a competitor.

You can start sending out a weekly tip via text message to people who have opted in. The tip should be something that’s related to your industry and is helpful.

4. Offer in-store deals

In case you run a brick and mortar small commercial enterprise, then use SMS marketing as a device to get people inside the doorways.

If nobody is coming in to claim the deals, then that’s a sign that you need to do more to kick your list into high gear. If you notice that multiple people are claiming the deal, then you know you’re on the right track.

These are five of the most powerful and inexpensive ways to market your small business with SMS marketing. Start putting them into action to help gain new customers as well as retain your existing ones.

 

 

Cloud Telephony, Mobile Marketing, Virtual Receptionist

Benefits Of Cloud Telephony For Business

February 26, 2018

In this digital era, Cloud seems to be all the rage these days and understandably so. There is no doubt that cloud-based solution delivers numerous benefits to businesses of all sizes. Cloud Telephony offers a wide range of benefits that could meet the growing demands and needs of businesses. 

Cloud telephony helps you receive and make phone calls and SMS from anywhere, at any place and at any-time without any wires or upfront set up costs on equipment. 

Let’s take a Look at Cloud Telephony Benefits For Business

Simplicity

Unlike an on-premise VoIP phone system solution, cloud telephony does not require any additional onsite hardware or virtualization infrastructure. By eliminating these infrastructure requirements, telephony systems are simplified, freeing up IT administrators to focus on other task or projects.

Furthermore, not needing any hardware also greatly simplifies your phone system’s initial setup and deployment.

In fact, by choosing a top of the range cloud-based telephony solution such as Moby-Dick which offers businesses a fully integrated softphone, companies can even do away with their desktop phones and get their team communicating immediately.

Reduced Cost

As cloud-based solutions are subscription based, companies only pay a nice, easy to manage monthly fee for the number of users that they need, supporting them with spreading costs. Cloud Telephony helps you reduce the costs without reducing quality. It eliminates the costs of expensive ISDN/PSTN, mobile, and landline calls by providing free calls.

Thereby you can also remove the maintenance costs, SIP Trunks, IT overheads and so on. Hence You can manage your communication at a fixed monthly cost, that too within your budget. Cloud Telephony is the solution for all communication systems in a business that can bring you great ROI.

Greater Scalability

Cloud telephony solutions are no different, providing companies with the ability to grow their system in-line with business growth. Adding new users and new extensions could not be simpler and new devices can be provisioned with a matter of minutes. If your businesses have moved on to Cloud Telephony, you do not have to invest today for tomorrow. Modern systems are efficiently scalable to meet any future growth in an organization. You can add new and new users, ring groups and auto attendants to the system.

Redundancy

However, by switching to a cloud solution, all your telephony services will still be accessible to remote employees, branch offices and even your office based team will be able to continue working from home while your central office is out of commission. 

An often overlooked business benefit of cloud telephony is that such solutions provide businesses with an additional layer of redundancy. Such as power cuts and strikes or worse a natural disaster such as a storm or fire. Hence Cloud Telephony services are redundant and because of that it is beneficial for business.

Continuously updated

Hosting your communication in the cloud never leaves your service outdated. With a quality hosted solution, every new innovation in technology will be updated on your respective communication system. You can face the digital world more confidently by moving your communication system to the cloud.

Mobile Marketing

5 innovative ways to use Bulk SMS Messaging

February 23, 2018

Bulk SMS marketing has remained in the industry for a long time, message recipients have become smarter than ever. They have become selective, and they do not like receiving irrelevant messages asking them to buy something.

The old-fashioned techniques will no longer work. Now it’s the time when they should think about something innovative, something out-of-the-box. And some iconic businesses have already started doing that, and they are already recording greater response than those stuck with the old-fashioned methods.

Here are 5 innovative ways businesses are using bulk SMS messaging :

Two-factor authentication

There are many ways two-factor authentication (2FA) can improve your application security. We’ve seen it become a crucial verification step for internet banking and e-commerce, but a more contemporary use is transported app Taxi Please. The app offers a translation service, eliminating the language barrier while connecting taxi drivers and passengers in Asia. The implementation of 2FA gives all passengers, including tourists, peace of mind when traveling.

In a world where instant messaging is widely used to connect with others, there are numerous social messaging apps. However, BeeTalk sets itself apart by offering 2FA as an additional security feature.  Thanks to 2FA, BeeTalk can protect its users from phishers and hackers, providing a safe platform to chat and interact.

SMS Polling

The days are gone when you had to ask people to press 1 or 2 to provide their feedback on mobile phones. Today’s mobile phones are smart enough to work as a personal computer. As such, you have the access to conduct a poll through messaging, and your readers are free to give their feedback by clicking the URL you provide. This way, seeking the valuable suggestions of your recipients can be a good way to seek their engagement through messaging.

Bulk SMS to optimize email marketing

So many companies are integrating SMS marketing into their email campaigns. With SMS open rates at 98%, they have realized the importance of boosting email open rates, and, ultimately, conversion rates, by incorporating bulk messaging. Including URLs promotes website traffic and encourages subscriptions. Total customer views are improved and companies can track customer activity back to the SMS. These campaigns are driven by shortcodes and keywords and need to be clear and beneficial to the recipient. Companies need to think of new ideas and keep up with trends to keep their customers engaged.

Saving Lives

Similar to point-3, bulk messaging may also save lives. Take a real-life example – someone needs blood, and asking for help is going to take some time. There are always people in a city who have a community or group of blood donors. A simple message to these people may provide the necessary aid within minutes, saving a valuable life.

Event Notifications

If you receive a message all of a sudden suggesting you about a happening event going to take place in your city in next week, you are sure to check the details. A study proves that messages with event notifications have more interaction rate than general bulk messages. The reason is simple – people love checking out something else than their work on-the-go, and event notification messages can be something worth checking out.

 

Mobile Marketing

Enterprise Benefits of having Toll Free Number

February 23, 2018

Communication with customers & prospects is the key for any business to take the lead. It is necessary to keep an easy way for customers to reach. The toll-free number is used to engage customers & make it easier for them. Having a toll free number allows callers to reach your business without being charged for the call. Toll-free numbers are often used as marketing tools to engage customers and make it easier for them to connect. This is the reason why marketers prefer toll-free numbers.

Toll-Free Number Benefits for Enterprise 

Affordability

These days, toll-free numbers are easy to set up and affordable even for startups and small businesses. Look for phone service providers that offer cloud-based VoIP phone systems for small businesses. Most major providers offer convenient monthly plans with all-inclusive rates or pay-as-you-go options that don’t require contracts or deposits.

Portability

With a toll-free number, you can make your business portable. This can be a great convenience to you, as well as your customers. If your business needs to change location for any reason, you can still reachable for your customers by tollfree number, location doesn’t matter. A toll-free number can be simply set to forward your calls to your mobile or landline phone.

Customer Service

A memorable, toll-free number makes it easy for your customers to reach you when they have questions. Back when smartphone apps weren’t so popular, I had my bank’s toll-free number memorized and it was a really convenient feature when I wasn’t by a computer to look up information. Nowadays, most issues can be resolved on websites or through email, but many people still pick up the phone and call. With the toll-free number, it is easy for your clients to reach you when they have any query. So tollfree number can improve customer service & satisfaction by being available to take their call. Providing a personal customer service makes a big difference & generates leads.

 Expand your traces

If you are running a business, you are trying at every step to grow it. You try many hacks to involve groups outside your industry. The industry is a great place to build connections and make valuable clients. So, it could be your easy way to build a strong business connection by expanding your business through a toll-free number. It lets you connect with your clients those located far away too. With the help of toll-free number, you can easily connect with anyone at any time and can easily expand your footprints. 

Get aware of suppliers

If you work with the suppliers, you will get to the importance of getting high profile connections. If you once work with them, get to know them and their business thoroughly. The suppliers can easily connect with you on your toll-free number.

Involvement of more and more people

As by meeting just for once, you cannot build effective connections with them. You can come over from this dilemma if you start focusing on little things while on a public platform. Like you can sit on a panel, facilitate roundtable discussion and be a part of the big event.

 

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