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Best Bulk SMS Service Provider in India

SMS Marketing

Bulk SMS – who should use it, when and why?

Bulk SMS is very useful and effective marketing channel that should be an inseparable part of any mobile marketing strategy that tends to achieve real success in today’s mobile world.

As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.

SMS marketing is a crucial part of mobile marketing 

When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.

Although mobile technology has advanced significantly and offers so many new age solutions, some ‘good old things’ will never go out of fashion.

Bulk SMS builds quality customer relationships 

Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply – Bulk messaging enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS service can even become your perfect business pitch.

Bulk SMS will definitely improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot.

Bulk SMS delivery helps businesses build relationships that drive scalable results. This purpose-built service is especially useful in helping first-time entrepreneurs and SMEs succeed in reaching the right prospects during the complex purchase process. In the same time, it empowers businesses to create endless opportunities through strategic well-targeted exposure. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.

The most common use of bulk SMS messaging is for:  

  • Mass SMS advertising
  • Sending notifications
  • Alerts
  • Reminders
  • Safety checks (password confirmation)
  • Product information
  • News
  • SMS newsletters
  • Entertainment (competitions)
  • All sorts of different text messages

Who is using Bulk SMS software?

It is known that this type of messaging is used by:  

  • Consumer brands
  • Enterprises
  • Banks
  • Media outlets
  • Major airlines
  • Travel agencies
  • Healthcare providers
  • Large consumer websites
  • Retailers etc.

Why are they using this service?

Because they have a large base of users and clients that need to be reached at once with a certain information. Whether it is a reminder, alert or some news. All these businesses need an efficient way to deliver these messages to their audience. So SMEs can and should use this service as well. Although email marketing is considered as one of the most efficient ways to reach people, the fact is that only small percentage of emails are actually read. The same risk does apply for SMS marketing, but since messages are coming directly to a device people are so attached to and they don’t require Internet to be opened and read,  this risk pays off.

You should think of mass messaging as your additional business offer. That can increase sales and revenue because it empowers you to reach customers. When it’s most suitable for them, with the most important information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements. Depending on the type of business you’re in and your business goals.

Bulk messaging

It is a very good platform to be used for organizing entertaining mobile marketing campaigns that can not only help you raise additional revenue but also make people remember your brand and stick to it. Engaging winning games, interesting voting campaigns or Q&A sessions can all be organized using different apps and realized through mass messaging service. Such marketing campaigns will definitely attract new clients to your brick & mortar stores because the word of mouth is the most powerful 21st-century marketing tactic. Use bulk SMS to promote your competitions and invite entries.

Who can also use a mass text messaging service to gain competitive advantage and improve customer/user satisfaction? Private or/and public schools can use mass messaging to quickly send information to parents and teachers. Hotels and restaurants should also consider using bulk SMS concept to send special offers or invitations. Hence Publishers, theaters, cinemas, galleries are all great candidates for using mass text messaging services. To announce new books or invite people to premiers and exhibits.

How can your business utilize a bulk SMS gateway?

Here are some examples and ideas how bulk SMS delivery can be used to add value to your interaction with customers.

  1. Send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.
  2. SMS marketing boosts sales – market new products and services directly through SMS and increase purchase rate.
  3. Keep customers up to date – keep your loyal customers in the loop and make them feel important.
  4. Send alerts if there is some problem your clients should be aware of – in case of customer’s service issue that can have a direct impact on your clients. you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.
SMS Marketing

Instant ROI with Bulk SMS Service

 

SMS Marketing

Bulk SMS help in Health Care Industry How?

 

Mobile Marketing, SMS Marketing

Top 5 Reasons Your SMS Isn’t Being Delivered

SMS Marketing industry has not been very transparent.  Each country and carrier has their own rules about what type of traffic is allowed and it is difficult to know the intricacies. Here I’ll tell some of the main problems we encounter when helping people increase their message delivery : 

Carrier Filters

Similar to email, some cell phone carriers have implemented filter systems that can block spam, phishing attempts, and other unwanted messages. One of the primary ways that carriers block spam is by separating “A2P” and “P2P” messages. P2P messages are messages sent between individuals and they always have a valid alphanumeric senderID. These messages are likely to be delivered without being filtered.

A2P messages are messages sent from mass texting applications. Some carriers will “filter” these messages, and prevent them from being sent to individuals, in an attempt to prevent spam.To avoid this, DialMyCalls uses advanced A2P routing to send messages through A2P-enabled routes. However, some messages may still be blocked if they contain certain keywords, though this depends on the specifics of each individual’s carrier.

 

Filtered Content

If I asked you to think of a few obvious examples of countries with banned or filtered content, it would probably be easy for you to come up with a few like China or Saudi Arabia, where the government controls what information citizens are allowed to receive.

Aside from the government filtering certain types of content, there is also the issue of what the carriers will allow. In Japan, for example, if there is a URL in the body of the message then the message delivery will fail. Those messages are classified as illegal and are either discarded completely or the part of the text that is illegal will be removed. Before starting an SMS initiative, we recommend taking a look at our Country Specific Features and Restrictions to make sure you are set up for obtaining the highest SMS delivery rate possible.

“Long Code” Text Messaging

If you’re using a free online SMS messaging application instead of a powerful application like DialMyCalls to promote your business SMS Marketing, this is probably the most common reason that your messages will fail to deliver. This is because most free SMS services use email – which is a form of “long code” text messaging. Long code text messaging is intended for use by private individuals. Because of this, long code messaging has a variety of limitations.

You’ll be limited to sending 1 message per second and 500 messages per day. If you exceed this limit, your number will be blocked. You must also have a legitimate pre-approved US virtual number that uses the international format – eg “15028675309”. However, there is a solution to this problem. “Short Code” text messaging was developed specifically for mass communications and marketing. And DialMyCalls offers powerful shortcode SMS messaging that’s perfect for your organization!

Incorrect Sender ID

The Sender ID of a message is the “from” field that is shown on the users mobile phone . When they receive the message. The fragmentation and complexity of the global bulk SMS Marketing industry are also shown here due to different countries and carriers having different rules as to what can be displayed. In the US, only numerical Sender IDs are allowed. And all application-to-person messages must be sent from a text short code. Whereas in the UK it can be alphabetical.

Encoding

Last but not least is the SMS encoding. At a basic level, encoding determines the possible combination of characters for which characters can be sent.  Typically, messages are sent using either Unicode, which allows for 70 characters. Or using the global standard GSM 3.38 which allows 160 characters. It’s important to know that different carriers and countries require different encoding. Some carriers simply will not deliver messages that are sent in Unicode while others will deliver the message incorrectly.

Mobile Marketing, SMS Marketing

6 Tactics that will Ignite your SMS Marketing Success

To Become Successful you will have to work hard in each and every field. The same thing happens in SMS Marketing If you want to become a master at something, it takes a lot of time and works to learn the tricks of the trade. 

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now surpassing that of “fixed Internet access” worldwide. Whether it’s mobile banner ads, ads that appear in video games, or QR codes, there is no shortage of methods for getting the word out to mobile consumers.

Short Message Service (SMS) marketing is another one of these methods. It’s a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers.

Some Tactics that will Ignite your SMS Marketing Success :

 Keep your message short and sweet.

Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value to your customer is motivated to respond positively.

Have a clear call-to-action.

Two factors drive an SMS campaign: the keyword and a shortcode. If you want customers to take part in a campaign that has them text your keyword to a five-digit number.

Ask customers their opinion on a product or idea, or even. If you should launch a business page on a new social media platform. Once you have results, text them to your customers or post the results on one of your social media pages and direct your subscribers to it.

Encourage your customers via texts.

Text messages can prod your users to share your social media links. The best advertising is by word of mouth, and award your top referrers with a special deal or freebie product.

If texting an offer to your customers, make it exclusive.

Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

Ask customers about their preferences.

Inquire as to when they would like to receive messages and what kind of information they want. Then simply customize your SMS program to suit their wants.

Personalize the texts.

Customers respond more to materials addressed directly to them, so insert your subscribers’ name when you can. You can also target your customer with more relevant texts based on their preferences.

Mobile Marketing

5 innovative ways to use Bulk SMS Messaging

 

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