Many “failed” products in the market were unsuccessful because of “product errors,” but because of their lack of marketing efforts. I’m sure you’ve seen smaller products that make them higher (and later improved perhaps), with the right kind of sales.
It’s all about promotion. It doesn’t matter how well your product is producing and if you don’t sell it properly, people will never know its existence, and in today’s competitive edge, you will be lost in recognition.
This is where SMS sales come in. In fact, it’s almost “abusive” these days instead of using it, but if you’re still curious about what SMS marketing is, let me make you laugh.
SMS marketing is the process / method / action / action / strategy of marketing your product (or otherwise) through SMS.
It’s the latest version of “Marketing E-mail” (technically). So much more efficient and more efficient ROI, especially now that E-mail marketing is almost dead.
The whole world went from “emails” about half a decade back. In fact, research shows E-mail rates are at 19.08 percent, and that in the “beauty” industry, now imagine what the “first” e-mail message could say, “Hey did you launch a brand new miracle product?” Good return.
And as a result, SMS Marketing came off its shelf. There are now many reasons why it is coming: –
- Who does not own a cell phone these days almost all the time?
- People don’t look at their emails as soon as they arrive, but SMS? They did.
- It saves a lot of time. You can send 140 characters in your sleep, but write 500 E-mail? Not so much.
- It only distributes what’s important. In an email, there are lots of fun and things that people don’t like to spend their time on. While SMS is standard and does not consume most of your sessions.
- SMS conversion rates were found as whipping 8.22%, while E-mail sales were just 1.73%.
So you get a clean idea of what SMS marketing is and why the best option for your next marketing campaign is not? Now that we’re on the topic, let’s dig deeper into the details.
How Can You Promote your Business through SMS Marketing?
Coupons are something that many people resist. And probably not 100%, you will still have several conversions of the text “Here’s your 50% discount coupon on our base and especially for you!”
Another art of conversion is “urgency”. The Flash script does just that. It’s basically a text that shares a coupon, sales link, or something, but that “something” has a deadline and expires in the next few hours or days.
Posting something like: – “We sold 40% discounts on orders above $ 200 ongoing for the next 60 minutes” will get you some attention.
SMS (files) are short, but you can use that to your advantage. If there is an upcoming new product launch, sales day on the go, or anything in general that needs a bit of reminder, you can send reminders to your potential buyers.
Ask for feedbacks
SMS texts are short, and don’t require a lot of “design-time.” So ask your customers for an answer, or maybe a “yes / no” answer is a surefire way to make communication stronger.
This is probably the main reason why you consider SMS marketing as your next marketing tool. And nobody says it’s wrong. There is no better way to spread the word around and catch some eyeballs.
As mentioned earlier, open rates are much better than E-mail, and the same thing happens with conversion rates too!
Capture more details
What if you could put your SMS campaigns on something more than just text? You can ask your customers for their birthday, your favorite food (whether it’s a waistband or something similar), your favorite cheese, and whatnot.
A good example is – Hello Mr. X! Tell us your favorite butter, and we would keep it useful and ready the next time you book a table with us!
SMS marketing is the future of digital campaigns. It’s the one thing that almost everyone has access to after emails and the only “thing” that people pay attention to is email.
Deploying and managing them is easy, you don’t need a graphic design team, one man can handle a large enough size for an SMS campaign in his plans right away!
And the ways to promote your business through the SMS marketing discussed here are just the tip of the iceberg; real lies in your creativity and the ways you can come up with them to make them want to change!